Playable is compatible with 100% of mobile email clients and 98% of desktop email clients. The remaining 2% represents older desktop versions of Microsoft Outlook for Windows.
Which Outlook Versions Support Video?
The following Outlook environments fully support Playable video email:
Outlook for iOS
Outlook for Android
Outlook for Mac
Outlook.com
Format Support by Version
Outlook for Mac: MP4, H.264
Outlook.com: GIF, WEBP
These environments render motion content and support Playable’s optimized video delivery.
What About Outlook 2007 to 2016 for Windows?
Older desktop versions of Microsoft Outlook 2007-2016 do not support video playback or animated GIFs.
In these cases, recipients will see a static fallback image instead of autoplay video.
This segment represents less than 2% of consumer email campaigns and continues to decline as users migrate to newer versions and web-based email clients.
What This Means for Your Campaigns
The vast majority of recipients will see motion video
A small percentage will see a static image fallback
All recipients still receive a functional and optimized experience
Playable automatically detects the email environment and delivers the best supported format for each viewer.
Please note: Video emails showing a static image will play a video when viewed on a web browser or mobile device.
Video-enabled versions of Outlook not playing video will need to check the box to 'Play animated GiFs' in the Advanced menu of Outlook Options, as per below:
We value your feedback! Please take a moment to let us know your thoughts on the article by clicking the reaction button above.