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Learn About Video with Sound (VwS)
Learn About Video with Sound (VwS)

What is Playable's Video with Sound (VwS) feature for Enterprise customers?

Anthony Mansour avatar
Written by Anthony Mansour
Updated over 3 months ago

VwS is a feature that allows you to deliver high-quality video and sound in your email campaigns, creating a truly immersive experience for your audience:

A second video (with sound) must be uploaded to our platform. Once the user clicks the autoplay video (with no sound) the VwS video is streamed to the device and plays high-quality sound and video, like an MP4.

With VwS, you can:

  • Deliver a more engaging and interactive experience for your audience

  • Increase conversions and drive more sales

  • Stand out from the competition and make a lasting impression

There are still a few restrictions to consider: for example, Apple Mail will play the VwS within the email, while other email clients (ie Gmail, Outlook, etc) will play the VwS in a browser tab.

Clients like Red Bull use the VwS option to promote their music festivals.

VwS is currently only offered in our Enterprise plans due to the additional costs associated with this feature. Enterprise clients can contact us for more information and insights at support@playable.video.


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