For Enterprise accounts, Playable offers configuration options that support compliance with the European Union’s General Data Protection Regulation (GDPR).
How IP Address Data Is Used
When a recipient opens an email containing a Playable video, limited IP address data may be used to optimize the viewing experience.
This data can be used to:
Adjust video content based on geographic region
Adapt content based on local time of day
Provide aggregate reporting on geography and time of engagement
For example, viewers in different regions of a country may receive localized variations of the same video. Similarly, video content can be adjusted depending on whether the email is opened in the morning or the afternoon.
IP address data is also used for aggregated reporting insights.
GDPR Considerations
Under the General Data Protection Regulation, IP addresses are considered personal data within the European Union.
Organizations that require strict data handling policies may choose to limit or eliminate the storage or processing of such data.
Enterprise Configuration Option
Playable offers Enterprise customers the option to discard all IP address data received when a recipient opens an email containing a video.
When this configuration is enabled:
IP address data is not stored
IP address data is not processed
Geographic and time of day personalization features are disabled
This allows Enterprise customers to align Playable’s behavior with their internal compliance requirements.
How to Enable This Setting
To configure your Enterprise account to discard IP address data, please contact:
Our team will assist you with enabling the appropriate configuration.
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