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How To Increase Video Duration
How To Increase Video Duration

Recommendations & insights into the duration of video emails

Anthony Mansour avatar
Written by Anthony Mansour
Updated over a week ago

Video duration can be increased in 2 ways:

  1. Change your plan to ensure you have the duration limit you want. Plans range in maximum duration from 10 sec to 60 sec. All details are on our Pricing Page.

  2. Use Playable's online Editor to change the duration of an existing clip, but within the maximum duration for your plan.

Some additional information about the duration you may find helpful:

6 to 60 seconds video duration.

  • Depending on the plan there are 3 duration limits: 10, 30, & 60 seconds.

  • We recommend starting with 6-15 second videos to test with your audience.

  • Reporting gives insights into audiences viewing habits to improve campaigns.

  • Long is not always the best! An email is not a place to sit back and watch a movie!

  • Keep the video tight & focused on the Call To Action (CTA) for the best results.

How to increase duration.

  • Once a video is added, use the Editor to change the video duration.

  • Use Scenes in the Editor to create multiple versions or tweak the video.

  • Use the Editor to enhance the video with Captions, Watermarks, etc.

  • Review the video after the Editor compiles the final version.

Insights about video duration.

It helps to be aware of the factors that affect video in email:

  • Device type. eg mobile, tablet, laptop, desktop, etc.

  • Email client. eg Apple Mail, Gmail, Outlook, etc.

  • Network connection. eg WiFi, Mobile/Cellular Network, 3G/4G/5G, etc.

  • Location/ Geography. eg reception, load balancing, data charges, etc.

  • Video dimensions. eg Smaller size & duration will play higher-quality video.

The influence of these factors varies greatly from place to place, as they are at a local level, so we encourage all clients to have fun experimenting and pushing the boundaries with their audience.

Additional Insights:

  • Playable delivers the optimal video formats to every email client to ensure the best load times and video quality for every user.

  • Long videos need to be tested on Gmail as they will reduce frame rates to reduce the load times of the video.

  • An audience with a high percentage of Outlook email clients needs to set up the Alt Image for old Outlook Desktop users. Read more >>

  • Mobile networks can change connection types or load balance towers, all of which will affect speeds (ie switch between 3G, 4G & 5G). Especially for commuting users.

Please contact us at if you have any more questions.

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