What counts as a "Play"?
1 “Play” is when an email recipient opens your email and the video automatically starts playing.
1 Play includes Unlimited loops if you have chosen for your video to loop.
Unopened emails are not counted as a Play.
When someone has turned off images on their email app, it will not be counted as a Play.
Desktop Microsoft Outlook 2007-2019 on Windows (usually between 0.5% and 2% of recipients) displays video as a static image, so we don’t count those as a Play. The majority of Outlook users now open their email on iOS/Android/Outlook.com, which all fully support Playable video. Since January 2019, Playable video is now supported on Outlook 365 for Windows.
When someone opens the email multiple times on the same device, Playable asks the device to cache the video so that subsequent opens will not trigger additional Plays.
When someone opens the email on multiple devices, or forwards the email to a friend, additional Plays will be counted each time the email is opened and the video automatically starts playing.
HINT: Videos can be played from the email client's cache. These will not incur a Play, so it will help reduce overall costs. This will vary depending on the email client (eg Apple Mail, Gmail, Outlook, etc).
View more articles in the Playable Knowledge Base
More relevant information in our Pricing Page FAQ