Playable optimizes the video format, frame-rate and resolution in realtime for each viewer depending on the device, email client and network connection, so that every viewer enjoys the best viewing experience for them.

The list of video formats used is constantly evolving. For example, in 2019 it became possible to deliver video to some email clients using the new H.265 video format (also known as HEVC, or High Efficiency Video Coding), which consumes about 50% less data compared to H.264 video.

Based on a sample of 10 million recent Playable video emails, the average video delivered by Playable uses 1.5 MB of data with the average duration of these videos being 12.5 seconds. Please refer to graph below.

HINT: The evolution of HD video compression allows Playable to deliver a far more engaging experience in a smaller file size than GIFs are capable of delivering.

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