Playable allows existing videos on the platform to be saved as identical copies, or clones. Is a more efficient process than uploading the same video multiple times.
It is good practice to duplicate videos for a few reasons:
It allows an identical video to be used across different campaigns while keeping the data and reports separate.
Make minor changes (via Playables' online video editor) and create different versions, or Variants, for multiple video email campaigns or even A/B testing
Playable recommends creating Variants of your videos to:
Address video content fatigue and maintain the performance of video content
Help increase user engagement & ROI on the video production costs
Help better understand video production & performance by testing variants
How to save a copy of an existing video
Switch to List View in the menu
Select the video(s) to save as a copy
Once selected, click the Copy icon & wait for copies to appear on the list
We suggest renaming the new variant as the next step
View more articles in the Playable Knowledge Base