In Playables' online Editor, there are 2 parts:
The first part is the Video Editor, where scenes are added and timelines adjusted to create the video which will be used in the email campaigns.
The second part is the Video Enhancements, where Playable offers four options that can be turned on or off to help the video deliver better results. These are Captions, Watermark, End card, and Footer.
Watermarks:
The play button watermark on videos or stills (e.g. YouTube) is instantly recognized globally as a prompt or a call to action (CTA) for viewers to click & watch a video.
Playable offers a play button watermark as default for enhancing a video. Leveraging the popularity of this Watermark helps drive engagement as viewers click to continue watching from the video email. But we also let you upload your own Watermark.
How To Use Watermarks:
After finishing with the Visual Editor hit Continue to access Enhancements
With the Watermark tab selected flip the switch to On
Change the Watermark by clicking the Watermark and uploading a new file
Adjust the opacity of the watermark for contrast against the video
The preview refreshes after each play-thru to show the Watermark
Simply flip the switch to Off to stop the Watermark from appearing on the video
Hint: We recommend internally testing the final Watermark on various devices, screen sizes, and email clients to confirm opacity and contrast as it may vary.
More information:
View more articles in the Playable Knowledge Base