The Playable's Editor has two options:
Video Editor: Scenes can be added and timelines adjusted to create the perfect video to be used in the video email campaigns.
Video Enhancements: Playable offers 4 options that can be turned on or off to help the video deliver better results. These are Captions, Watermark, Endcard, and Footer.
In this article we'll review the Footers:
Like Watermarks, Footers on videos are instantly recognized globally as a prompt or a call to action (CTA) for viewers to click and watch a video.
Playable offers a standard Footer with set icons and animation as default for enhancing a video. Leveraging the popularity of Footers helps drive engagement as viewers click to continue watching from the video email.
How To Use Footers
After finishing with the Video Editor hit Continue to access Enhancements.
With the Footer tab selected flip the switch to On.
Edit the default Text to meet the requirements.
N.B. The icons & animation can not be changed.
The preview refreshes after each play-thru to show the Footer Text.
Simply flip the switch to Off to stop the Footer from appearing on the video.
Hint: We recommend internally testing the final Footer on various devices, screen sizes, and email clients to confirm positioning and text size as they may vary.
