When starting with Playable the team wants to ensure you start with our years of experience. So search our channels for videos, like this one, & articles to help you.

So here are 5 things to help you get started with Video Email:

  1. Optimize Your Email Platform (ESP/CRM) Integration

  2. Maximize Your Source Video For The Best Results

  3. Video Duration Should Excite Your Audience

  4. Video Is An Opportunity To Innovate Engagement

  5. Test, Test & More Testing


Also, check out the following page on our website:


So here are 5 things to help you get started with Video Email:

  1. Optimize Your Email Platform (ESP/CRM) Integration

    Playable integrates with any Email Platform. Across all supported platforms, we offer the simple & familiar 'Copy & Paste' method to add the Optimized Playable HTML Code into your email.

    In some cases, there are multiple options for integration. For example, Playable is in the SFMC AppExchange, we can appear in Emarsys Add-On Menu, or connect via API to platforms like Mailchimp, and others.

    So make sure you know your options by searching our knowledge base or asking your email platform provider for more details on Playable.

  2. Maximize Your Source Video For The Best Results

    There are 3 key things to know about the source video:

    1. Quality Is Key: The quality of the source video directly affects the quality of the multiple video formats (like MP4, WEBP, & HEVC) required by email clients like Gmail & Apple Mail.

    2. Multiple Edits/Versions: A good source video will enable multiple edits to be created keeping the video fresh and appealing to the audience.

    3. Achieving ROI: Using multiple video edits over a series of email campaigns will drive a Return On Investment stronger than other channels.

  3. Video Duration Should Excite Your Audience

    It doesn't take Einstien to know that video email is not the peoples' preferred channel to watch a movie, TV show, or any video of length.

    Think of video email like a Hollywood Blockbuster Trailer. A short video that excites, entertains, or educates to entice your audience into action.

    Videos under 20 seconds perform better than videos over 20 seconds. Durations between 8-15 sec perform the best overall. Each audience is different so we recommend letting your audience tell you what they like ;D

  4. Video Is An Opportunity To Innovate Engagement

    HD Video email is not about simply replacing an image with a video. There is the opportunity to start a real story, set a scene, paint a picture and really immerse your audience from the moment they open their video email.

    Video email delivers real opportunities to innovate your content. For example, a mobile-first campaign fills the screen with HD video. Or the fact that video email has no sound, is a huge hook for curious audiences to 'click-to-know-more'.

  5. Test, Test & More Testing

    We highly recommend testing to understand first-hand about video emails and your audience's experiences, preferences, and traits...because everyone is a little different! ';D

    The technology of video across wifi or mobile networks varies greatly around the world, and from city to rural areas. Testing how your video email campaigns perform in your areas is a key learning.

    But it all comes back to your audience. Understanding and evolving their relationship & reactions to video email marketing. So test different types of campaigns (eg Newsletters, Welcome series, Live Events, Promotions, Birthday Emails, etc) and see how video improves engagement.

Playable offers a 30-day free trial account to help new users to become familiar with the process of Video Email Marketing without incurring any initial costs. You can read more here about the benefits of the 30-day trial.

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