Playable currently integrates with over 60+ email platforms globally. To review the list of supported Email Platforms (ESP):
On our website, you can see the list on our Partner Page
Inside the Playable dashboard when publishing a video
Types of ESP Integrations
1. Optimized HTML Integration
For every supported ESP, Playable automatically generates optimized HTML.
You can:
Copy and paste the HTML snippet into a code block within your block builder template
Add the snippet directly into a native HTML email template
This option works across the majority of supported platforms.
2. API or OAuth Integration
For select enterprise ESPs, Playable offers direct integration via API or OAuth.
This allows you to:
Access your ESP templates directly inside Playable
Insert your video using a point and click interface
This type of integration is currently available for larger platforms such as:
Emarsys
Salesforce Marketing Cloud
Mailchimp
What if your email platform (ESP) is not currently supported?
You can manually add your ESP via a Merge tag. To get Playable working with an email platform not listed here, it's how:
On the Playable's Embed page, choose "Other" as the ESP
Enter the Merge Tag for your email platform in the space provided
A Merge Tag is a token like {{user.id}} or similar that will be replaced by a unique ID for each recipient once the campaign goes live.
For example: To use Moosend, the Merge tag is #recipient:id#
If you have trouble determining your Merge Tag, please get in touch with your ESP.
We value your feedback! Please take a moment to let us know your thoughts on the article by clicking the reaction button above.