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What Is Playable And How Does It Work?
What Is Playable And How Does It Work?

Learn how Playable's video email can help improve your email marketing

Beby Barrantes avatar
Written by Beby Barrantes
Updated over 3 months ago

What is Playable?

Playable is a video platform for email marketing campaigns, allowing videos to play directly in the email client. Key features include:

  • Video in email through HTML embed code

  • Looping videos with unlimited plays for a single fee

  • Flexible pricing at $0.03 per play, with no cancellation fees

  • Customizable enterprise plans for larger-scale video deployments

How does Playable work?

  • Sign up for a Playable account and upload videos from your computer or cellphone.

  • Make edits, add captions, add scenes, improve branding, etc. via the Editor.

  • Copy & paste the Embed Code into your email template using your existing email marketing platform.

  • Playable optimizes the video format, frame rate, and resolution of your videos for your email recipients depending on the device, email client, and network quality

  • With Playable, your audience can enjoy high-quality video email campaigns that auto-play upon opening the email.

Does Playable integrate with popular email marketing platforms (ESP)?

Absolutely! Playable currently integrates with over 60+ email platforms globally. To review the list of our partners, see Supported Email Marketing Platforms.


Does Playable play with the same quality as the source video?

Playable is compatible with 100% of mobile email clients and 98% of desktop email clients. The 2% represent old versions of Outlook for Windows on desktop only.

Please read this article about Video Quality and Email Clients.


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