Playable is a video platform built specifically for email marketing campaigns. It enables high-quality video to play directly inside supported email clients when the email is opened.
Key features include:
Video playback inside email using optimized HTML embed code
Looping autoplay videos
Unlimited replays for each recipient view
Flexible pricing starting at $0.03 per play
No cancellation fees
Custom Enterprise plans for large-scale deployments
Playable is designed to improve engagement, increase click-through rates, and enhance overall email campaign performance.
How Does Playable Work?
1. Upload Your Video
Create a Playable account and upload your video from your computer or mobile device.
2. Edit and Customize
Once your video is uploaded, you can refine and enhance it using Playable’s built-in Editor, including our Puppydog IA Editor. With the Editor, you can:
Trim and adjust scenes
Add captions and text overlays
Insert branding elements
Add calls to action
Improve pacing and structure
Puppydog IA Editor
The Puppydog IA Editor uses intelligent automation to streamline video preparation for email campaigns.
It can assist with:
Generating and adding subtitles
Improving scene structure
Optimizing content for engagement
Accelerating your editing workflow
Subtitles are especially important for video email, since autoplay videos inside email clients do not include sound. Adding captions ensures your message is clearly communicated from the first frame. This allows you to create professional-quality video email content without requiring advanced video production skills.
3. Embed in Your Email
Copy and paste the generated Embed Code into your email template using your existing Email Service Provider.
Playable integrates with major platforms such as:
Mailchimp
Salesforce Marketing Cloud
Emarsys
Oracle Bronto
4. Automatic Optimization at Open
When the recipient opens the email, Playable dynamically optimizes:
Video format
Frame rate
Resolution
These adjustments are based on:
Device
Email client
Network connection
This ensures fast load times and the best possible viewing experience for every viewer.
Does Playable integrate with popular email marketing platforms (ESP)?
Absolutely! Playable currently integrates with over 60+ email platforms globally. To review the list of our partners, see Supported Email Marketing Platforms.
Does Playable play with the same quality as the source video?
Playable is compatible with 100% of mobile email clients and 98% of desktop email clients. The 2% represent old versions of Outlook for Windows on desktop only.
Please read this article about Video Quality and Email Clients.
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