The quality of a source video will directly impact the quality of the video watched in an email. Great source video can also create multiple video variants used in numerous email campaigns driving engagement & ROI on video production.

Playable creates dozens of video versions to guarantee your audience the best viewing experience possible, which underpins the importance of a great source video.

Our recommendations:

Depending on the Plan, our limits on video duration vary between 10 & 60 seconds. But as our data shows, there are a few things to consider in regards to duration:

For more details please refer to Why Video Email Has No Sound?

A Call to Action (CTA) within any email campaign is vital for users to engage successfully. The advantage of Video Email is that the CTA can be in the video itself.

Placing the CTA in the video during production or afterward via the Playable online editor creates a more informative and effective Video Email.

Further support can be added by repeating the CTA in the email body (EDM), including options like descriptive text, a countdown timer, or a simple button.

The placement and size of the video can mean everything to your campaign's success.

The correct placement and size depend on several factors such as industry, audience, video content, etc. So we encourage clients to experiment & test to identify the sweet spot that works best for all campaigns or different types of campaigns

Our data can confirm as a general rule that:

As mentioned, email clients (i.e. Apple Mail, Gmail, etc.) do not support sound for autoplay videos. So a video of someone talking with no sound will reduce the effectiveness of the video email campaign.

Workarounds, like adding captions, improve this to a degree, but the full potential of video is realized when the imagery captivates the audience.

Think of a movie trailer... don't try and capture the whole movie in a trailer, don't give away the best bits, simply build the desire within the user to watch and know more.

Playable integrates with any Email Platform. Across all supported platforms, we offer the simple & familiar Copy and pastemethod to add the Optimized Playable HTML Code to your email.

In some cases, there are multiple options for integration. For example, Playable is in the SFMC AppExchange, we can appear in the Emarsys Add-On Menu, or connect via API to platforms like Mailchimp, and others.

So, make sure you know your options by searching our knowledge base or asking your email platform provider for more details on Playable.

There are 3 key things to know about the source video:

Video emails are not people's preferred channel to watch a movie, TV show, or any video of length, of course. Think of video emails like a Hollywood Blockbuster Trailer. A short video that excites, entertains, or educates, to entice your audience into action.

Videos under 20 seconds perform better than videos over 20 seconds. Durations between 8-15 sec perform the best overall. Each audience is different so we recommend letting your audience tell you what they like.

HD Video email is not about simply replacing an image with a video. There is the opportunity to start a real story, set a scene, paint a picture, and immerse your audience from the moment they open their video email.

Video email delivers real opportunities to innovate your content. For example, a mobile-first campaign fills the screen with HD video. Or the fact that video email has no sound, is a huge hook for curious audiences to 'click-to-know-more'.

We highly recommend testing to understand first-hand video emails and your audience's experiences, preferences, and traits... because everyone is a little different! ';D

Videos across wifi or mobile networks vary greatly around the world, from city to rural areas. Testing how your video email campaigns perform in your areas is a key learning.

But it all comes back to your audience. Understanding and evolving their relationship & reactions to video email marketing. So test different types of campaigns (e.g. Newsletters, Welcome series, Live Events, Promotions, Birthday Emails, etc.) and see how video improves engagement.

Playable offers a 30-day free trial account to help new users become familiar with the process of Video Email Marketing without incurring any initial costs. You can read more about the benefits of the 30-day trial here.