How It Works
VwS uses a two-step experience:
A silent autoplay video plays inside the email when it is opened
When the user clicks the video, a second video (with sound) is played
This second video is streamed in high quality, similar to a standard MP4 playback experience.
Depending on the email client:
Some clients (like Apple Mail) may play the video with sound directly inside the email
Others (like Gmail or Microsoft Outlook) will open the video in a browser tab
Why Use VwS?
VwS enhances your video email campaigns by:
Delivering a more immersive experience with sound
Increasing engagement after the click
Driving higher conversions and user interaction
Helping your campaigns stand out in crowded inboxes
Leading brands use VwS to promote high-impact campaigns such as product launches and live events.
Important Considerations
A second video file (with sound) must be uploaded
The experience varies slightly depending on the email client
Sound is only enabled after the user clicks the video
Availability
VwS is available on Enterprise plans only, due to the additional infrastructure required to support high-quality video streaming with sound.
If you would like to learn more or enable this feature, please contact:
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