Skip to main content

Export video to SFMC connector

Add auto-play video to your Salesforce Marketing Cloud (SFMC) emails by exporting any Playable video to Content Builder as a reusable HTML content block.

Before you start

You'll need:

  • A Playable account with videos ready to export

  • A Salesforce Marketing Cloud account where the content block should be created

  • An Installed Package in SFMC set up as a Server-to-Server API Integration

  • Assets: Read and Assets: Write permissions on that integration

Export a video to Content Builder

  1. Open the Salesforce Marketing Cloud integration in Playable.

  2. Browse your video library and pick the video you want. You can preview it first to make sure it's the right one.

  3. Click Export next to the video.

  4. Enter a name for your content block.

  5. Confirm the export.

Playable creates the HTML block in your Content Builder. When the export succeeds, head to SFMC to find it.

Update a content block you've already exported

Exported a video before and want to refresh it? Playable can update the existing block instead of creating a duplicate.

  1. Start the export for the video you exported previously.

  2. Select the existing content block.

  3. Confirm the export.

Note: If you've deleted the original block in SFMC, export again as a new content block.

Use the block in an email

  1. Log in to Salesforce Marketing Cloud and open Content Builder.

  2. Find the HTML block created by Playable. You can open it to check the content and preview.

  3. Add the block to your email.

Because it's a reusable block, you can use it in as many emails as you like.

Tips

  • Name blocks clearly. Include the video or campaign name so you can find them quickly in Content Builder.

  • Preview before you export. Check the video and thumbnail match your campaign.

  • Test your email. Send a test to the email clients your audience uses before you launch.

  • Update vs. create new. Update when you want the latest version of the same block. Create a new block when you need a separate one.

FAQ

Where do my exported videos show up?
As HTML content blocks in Content Builder, in the SFMC account linked to your Server-to-Server package.

Can I update a block after exporting it?
Yes. Export the same video again and choose the existing block.

Need a hand?

Email us at support@playable.video. For SFMC account or permissions issues, your Salesforce support channel can help.

Please share your thoughts by clicking the reaction buttons below!

Related Articles
Did this answer your question?