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What Is Playable And How Does It Work?
What Is Playable And How Does It Work?

Learn how Playable's video email can help improve your email marketing

Anthony Mansour avatar
Written by Anthony Mansour
Updated over a week ago

What is Playable?

Playable is a video platform for creating and launching video email marketing campaigns. With Playable, marketers can send emails where videos play directly within the email client, driving increased engagement, ROI, and conversion.

How does it work?

  • Sign up for a Playable account and upload videos from different sources (ie iStock, your computer, etc).

  • Make edits, add captions, add scenes, improve branding, etc. via the Editor.

  • Copy & paste the Embed Code into your email template using your existing email marketing platform.

  • Playable optimizes the video format, frame rate, and resolution of your videos for your email recipients depending on the device, email client, and network quality

  • With Playable, your audience can enjoy high-quality video email campaigns that auto-play upon opening the email.

Does Playable integrate with popular email marketing platforms (ESP)?

Absolutely! In fact, Playable currently integrates with over 60+ email platforms globally. To review the list of our partners, see Supported Email Marketing Platforms.

Please Note: You can add Playable videos to your emails by simply copying & pasting the Embed Code (like above) or integrating your email marketing platform with Playable. Please check out our articles on How To Add Videos To Email Templates.

Does Playable video, play with the same quality as the source video?

Yes, but not at all times. Why? because email clients are not created equally! Video Quality is highly significant in the email clients used to open emails and play videos. Please see this article about Video Quality and Email Clients!

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